// AI-NATIVE AGENCYYour growth function, managed. Priced by the hour, judged by what ships.
Managed Growth is AppDNA Agency's flagship engagement: a subscription app's full growth operation, run by senior human strategists directing the AppDNA platform — a specialist agent on every growth module — inside a workspace the client owns. Pricing is $250 per strategist hour plus a platform plan; typical engagements run from about 6 hours ($1,500/mo) to about 45 hours ($11,250/mo). Experiments ship weekly, every change is human-approved, and if the client leaves, the workspace, data, and playbooks stay with them.
The hour is the unit of price. The shipped work is the unit of value.
Retainers hide the question that matters: what did we actually get this month? So we don't sell a retainer. You pay $250 per senior strategist hour, plus the platform plan your app runs on — and the platform's agents work continuously regardless of hours, because software doesn't bill by the hour. The strategist hours buy judgment: what to test, what to kill, what to approve, what it means. Every hour is logged in your workspace next to what it produced.
Strategy stays human. Execution is automatic.
Platform plan billed separately per appdna.ai published pricing — it's your subscription, in your name, and it survives the engagement.
Hourly, but never open-ended. Here's what a month looks like.
The "keep the system honest" tier — for teams who run day-to-day themselves.
The weekly experiment rhythm — for apps where growth is somebody's number.
The full outsourced growth function — commonly paired with the Creative Team.
A "market" means a genuinely different market — not a number to hit. The experiments, paywalls, pricing, and positioning that win in Japan are different from the US or India, so each market runs its own hypotheses and its own learning loop. The counts above are a capacity guide, not a quota: several locales that share a buying culture can move together, while a single hard market can absorb a whole tier's focus.
You'll know the hours before you commit. The free Growth Conception you get first turns your specific situation into a clear estimate of the hours it takes — and that estimate sets the scope. As long as the depth of work and scope don't change, you never pay more than it. No creeping invoices, no surprises.
"A typical month" describes the shape of the engagement, not a quota — scope follows the plan we agree in your conception, and every shipped item is visible in your workspace log. Hours flex month to month with your approval; the rate never changes.
Not sure which shape fits? That's what the discovery call is for — and if the honest answer is "run the platform yourself," we'll say so.
Nine modules. One pipeline. A specialist on every stage.
Your strategists run the whole funnel from a single system — nine growth modules on one shared event pipeline. That's the point: when every stage writes to the same pipeline, the system catches what point tools structurally can't, like an onboarding change moving paywall conversion. A specialist agent watches each module around the clock; your strategist approves every change that ships.
Know exactly who converts and why — every other module inherits this context.
Store listings that test themselves — titles, screenshots, descriptions, grounded in your category.
Native flows edited visually and shipped instantly — reorder steps, move the permission ask, no release.
Composable paywalls — 30 templates, 24 section types — plus price and trial tests, rendered natively.
Journeys, push, in-app, and email in one orchestra, triggered by real funnel behavior.
Campaigns across 9 ad platforms — with spend decisions that see all the way to revenue.
Content pillars, schedules, and analytics for the channels that compound.
NPS, review sentiment, surveys, and the Love Score — complaints become experiment proposals.
Landing funnels and web checkout revenue — the fastest route around store fees, same pipeline.
One event pipeline underneath all nine. Every module writes to it and reads from it — so a win in one stage is measured against every other. Shared across them all: full-lifecycle experiments with guardrails, SRM detection and automatic winner analysis, the Insight Inbox, and the copilot.
What the strategists do. What the agents do. In writing.
The line between the columns is the approval gate. The agents watch, diagnose, and draft; nothing they produce reaches your users until a strategist approves it — staged rollout from 10% of traffic, KPI stop-loss armed, every change audit-logged.
This is the only system that executes across the whole funnel — including inside the app itself. Store page, ads, and creatives are half the funnel; paywalls, onboarding, retention, and win-back live inside the app, and our SDK ships changes there without a release. Store-side tools stop at the store.
One engagement, four things you keep.
On the AppDNA platform — configured from your audit, in your name, from day one.
Every experiment, win or lose, written into institutional knowledge that never resigns.
The strategies and processes we build for your app live in your workspace, not our drive.
Every change, who approved it, when it shipped, what it did. Open it any afternoon.
Fire us and keep everything.
The contract says so — workspace, test memory, and playbooks transfer. That's not a goodwill promise; it's the architecture.
You start free. You stay because it works.
You never pay to find out whether we can help. It starts with a discovery call — two days later you have a Growth Conception: a comprehensive 10–15 page plan for how we would grow your app, yours to keep whether or not you engage us. Only after you have that plan in hand does a monthly engagement start. Proof of judgment first, commitment second, in that order.
We work ourselves out of the retainer. The system stays.
Every month, the work compounds in your workspace — the playbooks get written, Growth Memory gets deeper, your team gets fluent in the approval rhythm. Which means the strategist hours you need should go down over time, not up. When your team can run the system, we say so, hours step down, and you continue self-serve on the platform. That's not churn; that's the product working. Traditional agencies fear this conversation. Ours is built on it — because every graduated client still runs on the platform, and still calls us when strategy gets hard again.
One call. A real plan in two days. Then you decide.
Book the discovery call. Two days later you get your Growth Conception — where your funnel leaks, what we'd fix first and why, and a 90-day roadmap. Free, substantial, yours to keep either way.
We onboard a small number of managed clients at a time — strategist review is the bottleneck by design. Ask for current availability.
Managed Growth, answered.
Because a retainer hides the work and an hourly rate exposes it. You see the rate ($250/h), the hours (logged in your workspace next to what they produced), and the shipped output (the experiment log). The example engagements exist so hourly never reads as open-ended — most clients run at roughly 6, 18, or 45 hours a month.
Missing your question? Ask us directly — a human replies within one business day.